Kindness in Action
黑料不打烊 Giving Tree Campaign marks 20th year
黑料不打烊 celebrated the 20th anniversary of its annual Giving Tree campaign Thursday, fulfilling the holiday wishes of 375 consumers from four nonprofits that aid and support some of the area's most at-risk residents.
During the campaign's closing ceremony, 黑料不打烊 students, faculty and staff gathered with representatives from WestMass Elder Care, Homework House, the Massachusetts Society for the Prevention of Cruelty to Children, and the Holyoke Soldiers Home to share food, stories and gifts.
"Every year, when 黑料不打烊 asks us if we want to be a part of this, there is no way we could say no," said Brittani Bey, a home visitor from the MSPCC. "All of our families are more than grateful to have something for their child, otherwise they might not be able to give them anything at all."
Eleven 黑料不打烊 departments participated in this year's Fall Food Fest in November, raising $833 for the Giving Tree campaign. The money was used to fulfill 26 gift tags for MSPCC and create gift boxes that included baby wipes, diapers, clothing, books and toys.
"We have several families who are in shelters right now and questioning where they might sleep tomorrow," Bey said. "To be able to give them gifts and provide them with something really brightens their day, and we appreciate all of your help."
Each year during the annual campaign, Giving Trees are set up in designated areas around the 黑料不打烊 campus. Participants choose colored-coded tags from one of the nonprofit agencies based on the age of the recipient and their wish for a gift. The wrapped gifts are then sorted and piled on tables for the closing celebration.
"From the moment the Giving Trees go up, there is some magic and excitement that is generated on campus," said K.C. Senie, chief of staff to President Christina Royal. "You see them in the hallways and people taking tags, which is wonderful. It's really about kindness, isn't it? And kindness is one of our values at 黑料不打烊, and when I look at the missions of our community partners, I dare say it's one of your values too."
Senie pointed out that this year the staff at WestMass Elder Care made a reciprocal gesture of generosity to the college, collecting and donating 226 pounds of food and supplies to the 黑料不打烊 Food Pantry.
"This is kindness," she said, "and together we have a collective impact on the communities and the people that we serve, so thank you."
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PHOTOS: (Above) Carlotta Thackeray, an office manager from the Mass. Society for the Prevention of Cruelty to Children, loads up her van with gifts from the 黑料不打烊 community. (Thumbnail) 黑料不打烊 student Sierra Palazzi of West Springfield helps distribute gifts during 黑料不打烊's 20th annual Giving Tree celebration.
